“On a serious front, it should still be one collective fashion week rather than the very many that we are going to have this year.”– Ammar Belal

Fashion Week

Instep Today: What’s your collection for the upcoming PFDC Fashion week about?

Ammar Belal: My inspiration is the King of Pop Michael Jackson and traces his life and legacy. We start from ‘Thriller’ which was very ’80s and ‘Bad’ which is very punk metal. I have picked 11 of his most iconic songs and videos and structured my show chronologically. In every video he wears a very specific look that had made a profound style statement like the white glove and the red jacket. So the first half of the show is punk rock and the second half has pieces with work on them. All pieces are very theatrical and dramatic.

Instep Today: What is your view of holding two/four fashion weeks?

AB: I’m really glad that the trend of holding fashion weeks has finally begun in Pakistan. But on a serious front, it should still be one collective fashion week rather than the very many that we are going to have this year. I’ve always been for doing things together. But the problem is with everyone’s inflated egos. Everyone is so busy playing Moses, while what we need is for people to start playing Jesus.

Instep Today:  How will the industry benefit from regular fashion weeks?

AB: It will be a good thing for people to get together twice a year or so to give the industry a good structure and more importantly give an accurate representation of Pakistani fashion. It will give us exposure in our own market and allow for global recognition with time. Right now Pakistan is viewed as unreliable. But by showing that fashion isn’t entertainment, but serious business, we can change that image of the industry. For me, fashion week is an opportunity to show that whatever the world can do, we can do cheaper and better. I want Pakistan to become a place where the world can out source handicraft work. Buyers will only stock you if you can sell. It’s as simple as that. It’s all about the numbers that you can generate. We need to understand who are target market is and work towards it.

– Hani Taha Salim

Source: Instep Today

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