This is all a practice that will bring about a lot of professionalism in the industry
“This is all a practice that will bring about a
lot of professionalism in the industry.”
– Sarah Shahid of Sublime talks to
Sarah Shah
Instep Today in Lahore as PFDC Fashion Week is announced in Karachi
Instep Today: What’s your collection for the upcoming PFDC Fashion week about?
Sarah Shahid
Instep Today: What is your view of holding two/four fashion weeks?
SS: Ideally it should have been one because to be honest the market isn’t big enough for so many fashion weeks. But to look at things positively: this is all a practice that will bring about a lot of professionalism in the industry. It’s a rehearsal for everyone associated with this event from designers to choreographers to event managers on how to hone their talents, and will result in competitiveness in design. Also it gives the participants lots of exposure. For Pakistan to pull in people (such as international buyers) in this social and political climate is tremendous. But to expect them to come four times in a year is not realistic. Nonetheless, let’s just do this and not think about all these practicalities.
Instep Today: How will the industry benefit from regular fashion weeks?
SS: It will give us the discipline to work according to seasons and bring seriousness to the business of fashion. We need to develop some ethics and professionalism. The concept of a fashion show needs to be changed; the idea of a show is to display garments, not entertain people. A fashion week brings all kinds of designers together under one roof. It’s a great opportunity for just your work to shine irrespective of how you are. It allows for overnight success and for fashion stars to be created – which is very exciting since it gives a chance to people beyond a certain clique to display their worth.
– Hani Taha Salim
Related posts:
- Exclusive Interview: Ammar Belal upcoming PFDC Fashion week
- FPW2 to kick off in Karachi on Monday
- One business oriented fashion week in Lahore and look at the momentum created
- Interview: CEO of Fashion Pakistan on the spirit that moves FPW
- Xlusive Interview: Would it not be great if we all got together and did one BIG fashion week? – Mehdi
